Punt e Po is a service that organizes events that take inspiration on the existing Italian social tradition that is the Apertivo Punt e Po wants to integrate this very Italian habit with the Parisian, Londoner and New Yorker trend that are Pop-up’s. We call it l'Aperitipo.
Punt e Po is a service that provides a new way to enjoy a traditional Aperitivo in an environment where people can shop. Punt e Po ensures a cohesive ambience that adapts the exhibit design, graphic design, gastronomy, and mixology to the carefully curated exhibition of diverse products in locations that best adapt to the brand and market targeted by the exhibitors.
An Aperitivo originally invites people to a venue, typically a bar or restaurant, during the early evening to choose a drink that will cost from 25-50 % more than the regular price of this one, including as a compensation, finger food which sometimes is served to the table but more commonly is an all you can eat buffet.
Pop-up’s are temporary shops that change location and/or content giving the possibility for designers to exhibit their pieces in a new market for a limited period of time and also allowing buyers to have original, sometimes discounted pieces from a brand that would normally not be located in that area.